If you’re an aspiring athlete, the journey to the top isn’t just about what happens on the pitch, it’s also about how you present yourself off the pitch. In the age of NIL (Name, Image, Likeness) and personal branding, content creation is no longer optional, it’s a must.
But let’s be honest: not everyone has a camera crew or a social media manager. That’s why we’ve put together these practical content creation hacks designed especially for up-and-coming sports talents.
1. Use What You Have — Your Phone Is Enough
You don’t need a fancy camera to create high-quality content. Most modern smartphones shoot in HD or even 4K.
Top Tip: Use your rear camera for higher quality. Invest in a cheap tripod or phone stand and use natural lighting whenever possible (e.g. near a window or outside).
2. Plan Before You Post
Great content doesn’t happen by accident. Create a simple weekly content plan with 2–3 content types, such as:
- Training highlights
- Behind-the-scenes (warm-ups, recovery routines)
- Inspirational quotes or matchday mindset
- Nutrition or gym sessions
- Win/loss reflections
You can use free tools like Notion, Trello, or even your phone notes to plan.
3. Batch Create When You’re In the Zone
Instead of filming every day, pick one day a week to create multiple pieces of content in one go.
For example:
- Record 3 workouts
- Film short talking-head videos (e.g. “My matchday routine” or “3 tips for staying motivated”)
- Capture photos in different kits or settings
This saves time, reduces stress, and keeps your content consistent.
4. Repurpose One Clip in Multiple Ways
A single 60-second video can become:
- A reel for Instagram
- A TikTok with trending music
- A YouTube Short
- A still image with a quote overlay
- A behind-the-scenes story with a poll
One piece of content = five posts, minimum. Work smarter, not harder.
5. Post at the Right Time
Post when your audience is most active typically:
- Evenings (5–9 PM)
- Weekends
- After matches or big sporting events
Use platform analytics (on Instagram, TikTok, etc.) to learn when your followers are online and plan your posts around that.
6. Use Trends Wisely
Jumping on trends can increase your visibility but always make sure they fit your personal brand.
- Use trending music in your workout clips
- Join challenges that align with your sport
- Use popular but relevant hashtags (#footballskills, #studentathlete, #recoveryday)
Don’t follow trends blindly. Make them your own.
7. Keep It Clean and On-Brand
Your content is a digital CV. Keep it:
- Positive
- Professional
- Purpose-driven
Avoid reposting inappropriate memes or getting involved in online arguments, especially if you want to work with brands or schools in the future.
8. Engage With Your Audience
It’s called social media for a reason. Respond to comments, ask questions, and show appreciation for your followers. You’ll grow faster and build a loyal community.
Try:
- “What should I post next?”
- “Which cleats do you prefer, black or white?”
- “Drop your goals for this week 👇”
9. Use Captions That Add Value
A strong caption can inspire, educate, or entertain. Try these formats:
- Tell a story: “One year ago, I couldn’t even finish this drill…”
- Ask a question: “What’s your favourite pre-match meal?”
- Share insight: “3 things I’ve learnt from losing”
Add emojis and line breaks to keep it readable.
10. Free Tools You Should Be Using
- Canva – for graphics, thumbnails, and quote cards
- CapCut – for easy video editing and effects
- Snapseed or Lightroom Mobile – for editing photos
- Google Drive – to store and organise your content
- InShot – simple, intuitive video editing
Final Thoughts
Content creation isn’t about being perfect, it’s about being real, consistent, and strategic. Whether you’re trying to attract fans, scouts, or sponsors, the way you tell your story online matters just as much as the stats on the scoreboard.
Start with your phone, your passion, and your story. The rest will follow.
Written by Alphonsine T.
Founder of Elevate NIL | Helping emerging athletes grow online and earn with purpose
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